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Shangyu City IP Cultural Tourism Illustration Series（上虞文旅插画）

A graduation-design illustration series exploring the culture and landscapes of Shangyu, Shaoxing. The Liang-Zhu legend connects with themes of festivals, food, filial piety and love to form a shared visual language. Characters and cultural-product studies extend the illustration system. This is an academic design project.

Role
Cultural research, character design and narrative illustration
Category
Original Artwork · MA Graduation Project
Year
2024
Festival and cultural exchange illustration
Hand-drawn linework · Festivals and dragonboat racing
Festival composition and development
Festival detail collection
Food-market illustration
Hand-drawn linework · Food and local traditions
Food-market composition and development
Food-market detail collection
Filial piety and virtue illustration
Hand-drawn linework · Filial piety and virtue
Filial-piety composition and development
Love and Liang-Zhu illustration
Hand-drawn linework · Love and the Liang-Zhu legend
Love composition and development
Four-illustration series collection
Concept Application · Cultural-product and communication mockups
Published series overview

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